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Corplus
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An International Brand Naming Agency with a Focus on the Corporate Sector.
How can we help?
At Corplus, we understand how important a brand name can be, and we use our wealth of experience within the corporate sector to create a new name that's the perfect fit for your business, product or service.
Why is Brand Naming
so important?
While brand naming is no substitute for an excellent reputation, product or service, it is what makes you stand out from the competition. A memorable name will resonate with your potential customers. Your name will be how your business is talked about and should be a reflection of its values.
The Brand naming process
Brand naming isn't easy. There's lots to consider when choosing a name, and it should be a thoroughly planned and researched process. Naming a company, a service, or a product potentially has such an impact on your business (either positively or negatively).
USP
We start the process by working with our clients to fully understand their business offering. This sounds easy, but it can be complex to truly understand the intricacies of a business. We can then begin to analyse what makes your offering special or its Unique Selling Point.
Research
Looking toward the competition is the next step, and together with your USP, we will determine where your brand will fit into your business niche. As a naming agency, our experience in researching market sectors allows us to analyse your competition, identifying their strengths and weaknesses, and determine how your target audience is receiving them.
Build
Our team can now begin building an initial list of words and phrases that reflect the business. This list will form the basis of our first naming round and where we put forward our ideas to build a shortlist. These names may be descriptive, suggestive, abstract or perhaps company legacy based.
Evaluate
We now evaluate and critique the shortlist before we send out our offerings for client feedback. After a back-and-forth, what we'll deliver will be a name that's memorable, exciting, and that will be a true reflection of our client's business offering.
Why Choose Corplus to name your brand?
If you're still unsure why we're the people to name your product or business, then we have one word for you….Experience.
Our focus is the Corporate sector, which allows us to specialise in this market. We've already touched on the process of naming, but this is where our experience makes our naming agency different from others. Our forward-thinking approach means we'll deliver something fresh to our clients but based on an understanding of the corporate sector.
Effective client communication is something we adhere to throughout all of our creative branding projects. This is something all of our corporate clients love and allows us to spend more time being creative.
Every naming project we have undertaken has led us to improve our naming process. Working with corporate clients, we learn from every project, feeding this back into our business. This means that we are continually evolving and improving as a business, striving to meet the needs of clients more effectively with every project.