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Services

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SEO Services

SEO or Search Engine Optimisation is the process of increasing the quality and quantity of traffic to your website. SEO is one aspect of digital marketing.

Why is SEO so important?

What we commonly hear from our clients is “We’ve had a very expensive new website built but nobodys can find it on Google”.

 

This is because often when websites are built SEO has not been thought about during the design and build process.

 

There are literally billions of websites on the internet today and creating a website site without SEO in mind is like opening a shop on mars and not telling anybody.

 

An effective SEO strategy will drive customers to your website and those customers will be looking for your service or product and therefore far more likely to convert.

Our approach to SEO

We practice modern SEO practices - No keyword stuffing, No spammy backlinks, we focus on the user first and then search engines. Keeping up to date with the latest Google guidelines and algorithm changes.

 

Research > Optimisation > Development

Research

We create our SEO strategies even before we build a website. This is because the structure, content, and coding will all affect your websites ability to rank well on search engine results pages (SERPS).

 

If we are starting work with an existing site then we start by performing an in-depth SEO audit. This audit will identify how a site is performing in the search results . 

 

We then perform keyword research which is the process of identifying the search terms used by your potential customers to find your products or services.

 

Your site can then be optimised for your individual keywords (search terms).

Optimisation

Based upon our keyword research and a site audit we can then optimise a site.  We start by technically optimising a site based upon our SEO audit results or following our pre-build SEO strategy.

 

These are some of the main aspects of a website we optimise:

 

  • Web sites need to load quickly to avoid penalties from search engines.

  • They also have to be mobile friendly.

  • Your social media needs to be correctly linked to your site, and your business details must be consistent across all platforms.

  • We search your site for any errors such as broken links.

  • Your site navigation has to be both user and search engine friendly.

  • We internally link pages together to allow search engines to efficiently crawl a site.

 

Once we are happy the site is performing technically to the best of its ability we will optimise the site based upon our keyword research. This process allows search engines to understand the specific focus of your website and its content.

Development

Creating content convinces search engines that a site is an authority and the best answer to its customers searches.

 

We provide engaging content that your customers are going to find valuable and enjoyable. 

 

Using our keyword research as a basis, we can then develop specific content to answer the questions asked by your customers in search engines. 

 

Creating content that other sites want to share is how we begin to improve your domain authority and develop a backlink profile.

 

Gaining links from other sites is how you build your backlink profile. Think of links as votes of confidence from other websites. 

 

Building your backlink profile and site authority is what allows you to rank for those high traffic (valuable) keywords. 

 

We are experts in gaining links and our success comes from helping businesses understand how to create great sharable content.

SEO Services we offer:

Site Audits

Keyword Research

On-page optimisation

SEO friendly Content Creation

Competitor Analysis and Benchmarking

Google Adwords Campaign Management

Backlinking and Outreach

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