Services

Visual Identity Branding

Your brand identity is what sets you apart from your competition. Our design team will create a stand-out identity for your business or product that will perfectly portray your core values to your customers.

What is Visual Identity Branding?

Two terms that get used frequently within the design/marketing industries are Brand and Identity.

A Brand refers to how your business connects to its customers psychologically as a whole. Its visual identity is an aspect of the brand which consists of many different forms.

Creatives and marketers like ourselves, use many different forms to portray a brand visually to a target audience.

Examples include:

Logos

Colour Palettes

Typography

Icons

This, in essence, is Visual Identity Branding.

Why is Visual Identity Branding so important?

Your brand identity is what makes your business stand out from the competition.

It's what makes your customers choose YOU over your competition.

It's why your customers remember to return back to YOU.

It's a portrayal of how YOU are perceived by your customers.

You want your customers to perceive you in the best possible light from your visual assets.

How Corplus will build your business an effective Visual Identity?

Experience / Research / Strategy / Creativity

Experience

We start by using our experience within the corporate industry to understand your business offering and what makes it unique within your niche.

Research

We then perform market research to identify your brand purpose and positioning. With this data, we formulate a strategic plan to deliver your visual identity.

Strategy

Having a strategy to follow allows us to remain consistent with your branding across all of your assets.

Creativity

The final part of the process is our forward-thinking creativity. With this, we deliver beautiful and memorable visuals across all of your assets that will truly make your brand stand out from the rest.

Visual Design Examples: